Tanya:GoodmorningCarla.Howareyoutoday
Carla:I‘mdoingfine.Howaboutyou
Tanya:Greatthanks.Sowhat‘sthestatusofouradvertisingcampaign
Carla:AsImentionedbeforeit‘llbeanationalcampaignstartingnextmonth.We’vedecidedtouseavarietyofmediaforfullcoverage.Firstwe‘llhave30-secondspotsontelevisiononceadayfor3weeks.Atthesametimewe’lldo15-secondradiocommercials3timesadayinselectedcitieswithlargepopulations.Finallywe‘llhavesomeoutdooradsusingbillboardsnearmainentrancestobigcities.
Tanya:Whatstylewilltheadsuse
Carla:We‘refocusingonsliceoflifeshowinghowyoucanbeatthesummerheatbybitingintoacoolice-creamsandwich.There’llbesomereasonwhythrownintohypeourchoiceofflavorsandshoweveryonethey‘renotstuckwithjustvanilla.
Tanya:Soundslikeanidealapproach.Willwehaveanewslogan
Carla:Definitely.Theadvertisingagency‘sworkingonthatrightnow.They’llhavesomeproposalsreadybytheendoftheweek.
Tanya:Soundslikewe‘llhaveawinneronourhands!