New product development is the company's career path, and also a decisive winning factor among many competitors. As small medium enterprises are rapidly growing, competitions are unavoidable, innovative is a must and if enterprise do not present new products, failure is their risk. For an enterprise to survive, presenting new innovative product is a must.
This article has few parts, first part describe about the background of the subject and second part it promotes some innovative products theory and the type of innovation product and also the importance of innovation; third part addresses Sheng Yang Jin Zhen Renovation Materials Company Limited as an analysed party member, we analyse this company's newly innovated products; part five addresses the market strategy and suggestion of part 4; part 6 ending speech
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